As an established automaker in the industry, the Ford Motor Company often finds itself at the forefront of automotive ingenuity. Such is true even now. Amid rising concerns about limited natural resources, Ford engineers are hard at work, developing innovations that will tackle what some people consider the greatest challenge to modern society. In doing so, it hopes to be a part of the solution that ushers in a more sustainable future.

So just what does Ford have in mind to achieve its greener goals, you ask? Bamboo! The benefit of using this renewable source is two-fold. First, its rapid rate of growth—three feet a day, to be more exact—makes it easy to replenish. Second, its durability makes it an effective material for the construction of common goods. In fact, those who use it in South America have dubbed it "vegetable steel" for this very reason. Many products you have lying around your house may already be made entirely out of or in part by bamboo, so it should come as no surprise that Ford is now considering using it as a building material for their products too. This is but one way that Ford aims to be a more eco-conscious manufacturer.

What does this mean for Hopkins Ford customers? Those who want a greener mode of transportation will soon have better alternatives from which they can choose! So stay in the know with us and follow our blog to get more information about Ford and its plans for a more sustainable future.

Categories: News, Green